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Knology Taps FourthWall Media for EBIF Platform and Caller ID

Wednesday, August 10, 2011

Plano, TX and West Point, GA, Aug. 10 - Knology Inc. (Nasdaq: KNOL) a leading provider of interactive communications and entertainment services, and FourthWall Media™, the media company driving a creative revolution in interactive television, announced today an agreement for Knology to deploy FourthWall’s EBIF platform powering Caller ID and other feature-rich applications.

Previously Knology had deployed the FourthWall EBIF Platform to a portion of its Montgomery, Alabama system.  This new agreement expands the offering to include additional markets within Knology’s Southeast and Midwestern footprint to support the deployment of Caller ID.

“FWM’s EBIF platform enables Knology to efficiently deliver new and innovative applications to our customers”, said John Treece, Chief Technology Officer of Knology. “Enhanced Caller ID is just one example of a number of products within the portfolio that can add immediate value to customers, and enhance the interactive experience.”

“Knology is a leader in innovative and subscriber-friendly technologies,” said Tim Peters, FourthWall CEO. “With our platform, they now open the door to an expanding array of interactive and advanced services that deliver convenience and engagement.  One of these advanced services is Caller ID.  Americans spend more leisure time in front of their televisions than anywhere else.  Being able to see who is calling is a great convenience and we salute Knology for their commitment to the consumer experience by delivering this popular feature.”

FourthWall Media is working with three of the top six U.S. cable operators as well as smaller MSOs and independents to provide the EBIF platform, which is now running in millions of homes.  EBIF is the common language that allows advanced advertising and other applications to appear across cable’s entire deployed footprint.  FourthWall also offers a broad portfolio of cross-platform applications.

About Knology

Knology, Inc., headquartered in West Point, GA, is a leading provider of interactive communications and entertainment services. Knology serves residential and business customers with one of the most technologically advanced broadband networks in the country. Innovative offerings include over 200 channels of digital cable TV, local and long distance digital telephone service with the latest enhanced voice messaging features, and high-speed Internet access that enables consumers to quickly download video, audio and graphic files using a cable modem. For more information, please visit or

About FourthWall Media

FourthWall Media™ is the market leader in next generation interactive television and media measurement solutions.  The company’s EBIF portfolio includes AdAim™ Audience Measurement Suite, Ad Widgets® end-to-end advertising system, TV Widgets® which include eBay on TV, sports applications such as My Football Tracker®, My Basketball Tracker® and My Baseball Tracker®, Bill Pay on TV, The TV Buy Button with PayPal, Yellow Pages on TV; and an EBIF technology platform for Cisco, Motorola, and tru2way set-top boxes.  It also includes FourthWall’s cloud-based AirCommand™ gateway that connects external devices to digital cable set-top boxes. The Company’s differentiated technology capable of running on all set-top boxes over existing infrastructure gives FourthWall the unique ability to deliver the census-level audience measurement needed to unlock the vast potential of TV’s advanced advertising business.  FourthWall Media products and technology are distributed through partnerships with Comcast Media Center, Time Warner Cable, Charter Communications, Bright House Networks, Rovi, DISH Network, and numerous other operators reaching over 24 million set-top boxes.  Learn more at

 For more information, contact:

John Totaro