BETHPAGE, NY and DULLES, VA, March 30, 2016 – Cablevision Media Sales (CMS) and FourthWall Media, Inc. today announced a partnership that will expand the reach of CMS’s advanced data analytics portfolio beyond the New York DMA. CMS will utilize FourthWall’s census-level viewership data and data collection solutions to help clients target the right audience in markets across the country.
“The power of census-level audience tuning data fuels our data strategy and improves advertising effectiveness for our clients,” said Paul Haddad, senior vice president & general manager, Advanced Data Analytics for CMS. “Extending that power across FourthWall DMAs provides unique intelligence for our clients, helping them uncover strategic advertising opportunities on a national level.”
Over the past eighteen months, CMS’s analytics services have provided granular, robust and actionable insights to programmers and brands, answering critical business questions about advertising campaigns and programming needs. Most recently, the company was awarded a patent for its audience measurement system and introduced its award-winning advanced media planning platform Total Audience Application. In these engagements, the company’s census-level audience tuning data has delivered actionable and measurable intelligence that validates the power of the CMS data portfolio.
“Our work with CMS has revealed strategic actionable insights that transform how we address constantly changing consumer behavior,” said Julya Fridman, vice president, multiplatform and distribution analytics for A+E Networks. “Knowing that we have a trusted partner that can extend this capability to new markets is a major win as we continuously eye new opportunities and ways to build value.”
“FourthWall Media continuously collects second-by-second viewing data on all channels from millions of set-top boxes with broad national coverage,” said Bill Feininger, president, FourthWall Media. “We are pleased to partner with CMS to expand the reach of its advanced data analytics capabilities and innovative measurement solutions.”
Cablevision Systems Corporation (NYSE: CVC) is a leading media and telecommunications company, serving millions of households and businesses throughout the greater New York area. Providing quality products that keep customers connected, Cablevision offers Optimum-branded digital cable television, high-speed Internet and voice services as well as Optimum WiFi, the nation's most robust WiFi network. Cablevision’s Lightpath subsidiary is a premier provider of integrated business communications solutions for larger companies. Through its local media and programming properties – News 12 Networks and Newsday Media Group – Cablevision also delivers news and information created specifically for the communities it serves. Additional information about Cablevision is available at www.cablevision.com.
About FourthWall Media, Inc.
FourthWall Media® delivers census-level viewing data, reports, analytics, and advanced advertising to television stakeholders who need to target the right audience with the right message. FourthWall’s TVPanel™ is the largest independent source of second-by-second cable viewing and diagnostics data that enables actionable messaging, measurement, and analytics for operators, programmers, agencies, advertisers, researchers, and analytics firms. Unlike traditional measurement companies, FourthWall Media works closely with cable operators by providing embedded device-level expertise and technology that allows the collection and processing of ultra-precise TV viewing data. FourthWall Media is headquartered in Dulles, VA and can be found online at www.fourthwallmedia.tv.