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BendBroadband Cable to Launch FourthWall Media EBIF Motorola Platform

First Motorola Platform Deployment from FourthWall; Rovi Collaboration Agreement to Deliver Integrated EBIF Solution for Rovi’s i-Guide and Passport Guide
Wednesday, November 16, 2011

Plano, TX, November 16, 2011 – FourthWall Media™ announced today that BendBroadband will be the first to deploy FourthWall’s EBIF platform for Motorola set-top boxes. BendBroadband will launch the FourthWall Motorola EBIF platform integrated with Rovi i-Guide™ which will enable the integration of interactive television services.  Service providers can license the integrated solution from Rovi.

“BendBroadband joins a growing list of operators embracing EBIF,” said Tim Peters, FourthWall CEO.  “EBIF is the linchpin between innovation and mass deployment, and will be a bridge to future advanced interactive television services. It is an essential ingredient for today’s interactive and addressable advertising and census-level audience measurement. We look forward to launching our technology platform with BendBroadband.”

“Because of our background and reputation as technology trail blazers, our customers in Central Oregon expect our services to be on the leading edge of innovation,” said Mark Hobbs, Director of Marketing for BendBroadband.  “We are proud to be among the first cable operators to bring this technology to market.  Our team is excited and eager to add the EBIF interactive component to our product mix and we think our customers will enjoy interactive experiences that this platform will help to create.”

“FourthWall’s EBIF platform integrated with Rovi’s i-Guide and Passport® Guide offers a flexible solution that addresses the changes within the digital entertainment market as cable operators look to establish an interactive TV platform across their set-top box footprint.  The EBIF solution extends the capabilities of these broadly deployed set tops, providing operators with the opportunity to deliver more value to their customers with iTV services,” said Bob Shallow, SVP of Service Provider sales for Rovi Corporation.

BendBroadband is the first cable operator to launch FourthWall’s EBIF Platform for Motorola.  FourthWall is the leading EBIF platform supplier for Cisco set-top boxes.  Currently the Cisco platform is running in millions of homes across the country and in Puerto Rico across a range of operators.  FourthWall also offers a number of popular EBIF applications that are now running on both Cisco and Motorola equipment.
About BendBroadband

BendBroadband is a family-owned, local company serving Central Oregon since 1955. A leader in the cable and broadband sectors, the company offers an extensive range of broadband, cable and telephone services for commercial and residential customers. Central Oregon facilities include more than a thousand miles of fiber and coax infrastructure along with metropolitan optical Ethernet, T-1/PRI and hosted PBX services serving the business community. BendBroadband offers multiple phone and high- speed Internet options with speeds up to 60 Mbps. BendBroadband operates one of the fastest wireless broadband networks in the nation, which covers an expanded Central Oregon footprint along with outdoor Wi-Fi. The company was among the first to be 100% digital and offers Video on Demand, digital video recorders, HDTV (with more than 100 HD channels) and a choice of interactive program guides. BendBroadband focuses its corporate contributions and sponsorship efforts on youth, and by supporting an array of arts and entertainment in Central Oregon. In the community, BendBroadband provides extensive local sports, civic programming and local features created and produced by COTV, channel 11. For more info, visit The company recently opened the BendBroadband Vault, Tier III, LEED Gold-certified green colocation data center providing hosted storage for primary site and disaster recovery needs, equipment colocation and managed services. For more info about the Vault, please visit

About FourthWall Media

FourthWall Media is an Emmy-nominated media company driving the creative revolution in interactive television through solutions that break through the ”fourth wall” to engage audiences, extend subscriber loyalty, and deliver census-level measurement and reporting.  The company’s EBIF solutions include the Ad Widgets® end-to-end advertising system, AdAim™ Audience Measurement Suite, TV Widgets®, eBay on TV,  sports applications such as My Football Tracker®, My Basketball Tracker® and My Baseball Tracker®, Bill Pay on TV with PayPal, Yellow Pages on TV; and a technology platform for Cisco, Motorola, and tru2way set-top boxes including FourthWall’s cloud-based AirCommand™ gateway that connects external devices to digital cable set-top boxes.  FourthWall Media products and technology are distributed through agreements with Comcast Media Center, Time Warner Cable, Charter Communications, Brighthouse Networks, Rovi, DISH Network, and several other operators reaching over 24 million set-top boxes.  Learn more at

For more information, contact:
John Totaro