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200 New Local Cable TV Advertisers In Three Months

One Link Communications Yellow Pages on TV Publishing Partner Axesa Servicios de Informacion Sells Interactive Ads Using FourthWall Media Application
Tuesday, October 5, 2010

Plano, TX, Oct. 5, 2010 - - FourthWall Media™, the media company driving a creative revolution in interactive TV, Puerto Rico’s largest cable TV operator, OneLink Communications and  Puerto Rico’s leading Yellow Pages and local search services company Axesa Servicios de Informacion jointly announced today the 200th advertiser for Yellow Pages on TV. Sales of this EBIF interactive television application kicked off in mid-July and are continuing. All of these Yellow Pages on TV advertisers are running on OneLink Communications San Juan Metro cable system.

Yellow Pages on TV is available to all of OneLink’s digital subscribers with a simple push of a button on their Scientific Atlanta remote.  The application from FourthWall Media runs on FourthWall’s successful EBIF Platform which has been in place for almost two years.  OneLink serves the San Juan Metro area.

Axesa, majority owned by Caribe Media, Inc. an affiliate of Local Insight Media Holdings, publishes directories island wide.  Axesa provides the data feed for the Yellow Pages on TV application and began selling this new banner advertising opportunity in mid-July to existing customers.  Advertisers can choose between a full feature banner ad and a bold listing.

The application allows viewers to retrieve merchant phone numbers, request information, access vendor micro sites and search using keywords.  It also has a click-to-call feature.  By pushing a button on your remote, the application automatically dials the advertiser number listed as well as your home phone.  It also has a bookmark facility which lets you save your favorite merchants for future easy access.

“Advertisers are jumping at the chance to advertise on cable television,” said Michael Baez, Sales Director of Axesa.  “Consumers spend more hours in front of their televisions than any other leisure time activity.  What a great convenience for them to be able to access data and see advertisers right on their television screen, without ever having to get up.  The categories searched on TV are very much in line with the categories in our print and Internet directories.”

“Usage of the Yellow Pages on TV application is going up every month at OneLink,” said Craig Olive, senior vice president, Advertising Sales, FourthWall Media. “Consumers and advertisers are embracing this application even though it is new.  Within only three months Yellow Pages on TV advertising is running well ahead of projections.  As the Axesa sales force reaches more and more merchants, we expect to see more and more advertisers.  Our thanks go to both Axesa and OneLink.”

About FourthWall Media

FourthWall Media, formerly known as BIAP, is an Emmy-nominated media company driving the creative revolution in interactive television through solutions that break through the ‘fourth wall’ to engage audiences, extend subscriber loyalty and deliver detailed measurement and reporting. The company’s EBIF solutions include the Ad Widgets® end-to-end advertising system, AdAim™ Audience Measurement Suite, TV Widgets® applications such as eBay on TV, Fantasy Football, TV Buy Button with PayPal and Yellow Pages on TV; and a technology platform for Cisco/Scientific Atlanta, Motorola and tru2way set-top boxes. FourthWall Media products and technology are distributed by Comcast Media Center, Time Warner Cable, Charter Communications, Rovi, DISH Network, and several other MSOs, and have been deployed in over 24 million set-top boxes. Learn more at

Contact for FourthWall Media: John Totaro, 917-859-4873

About Axesa Servicios de Información, S. en C.

Axesa  Servicios  de Información, S. en C., Puerto Rico’s leading Yellow Pages and local search services company, provides more than  2 million printed  directories  in  Puerto  Rico  including  a  Companion  Directory ‘Versión  Personal’  and two regional directories ‘Tu Guía Comercial Local Bayamón’ and Tu Guía Comercial  Local  Carolina’.  Axesa also publishes a mobile directory ‘Guía  Móvil’, a business-to-business directory, ‘The Business  Register’,   an  Export  and  Import Guide, and recently launched a Health Guide. In addition to its printed products, Axesa provides  information services through Operator Assisted Yellow Pages, ‘Infovoz 5-1-1’, ‘Online Yellow Pages’ ‘Online business-to-business directory’ as well as several  directories  in CD ROM. The company also publishes a tourist magazine ‘Places to Go’ and the Membership Directory for the Puerto Rico Chamber of Commerce.

Contact for Axesa - Myrna L. Rodriguez, 787-758-2828 ext. 5390

About Caribe Media, Inc.

Caribe Media, Inc. owns 60% of Axesa Servicios de Información, S. en C. (“Axesa”), the largest provider of print and Internet local search services in Puerto Rico, and 100% of Caribe Servicios de Información, S.A. (“Caribe Dominicana”), the leading print and Internet Yellow Pages publisher in the Dominican Republic. Caribe Media, Inc. is an affiliate of Local Insight Media Holdings, Inc., a leading publisher of print and Internet Yellow Pages directories and the largest provider of outsourced directory sales, marketing and related services in the United States.  Local Insight Media Holdings, Inc. is a portfolio company of Welsh, Carson, Anderson & Stowe.