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Blue Ridge Communications Launches My Football Tracker from FourthWall Media

EBIF Application Running on FourthWall User Agent
Thursday, September 16, 2010

PALMERTON, Pa. and PLANO, Texas, Sept. 16 /PRNewswire/ -- Blue Ridge Communications, the nations 19th largest cable operator and FourthWall Media™, the media company driving a creative revolution in interactive TV, announced today the launch of My Football Tracker™ in all digital Blue Ridge households.  The football application is delivered in EBIF and runs on FourthWall's EBIF Platform.  Blue Ridge joins the growing community of operators who have launched the Cable Industry EBIF standard for television interactivity.

My Football Tracker is available free to all Blue Ridge digital subscribers.  It is aimed at football fans and fantasy football players.   Viewers can track up-to-the-minute stats of their favorite individual NFL players as well as their fantasy rosters, all with the push of a button on their regular Cisco cable remote.  They can get up-to-the minute NFL scores plus individual player and team weekly and year-to-date stats.

"We are thrilled to offer free of charge to our customers My Football Tracker," said Mark Masenheimer, Vice President of Operations for Blue Ridge Communications.  "Being able to access scores, check your fantasy roster or look up key NFL stats just by pushing a button on your digital remote is exciting and a great added value for our customers. Fantasy players can input their unique rosters and see real-time updates as their players score touchdowns and pass for yardage even for games not aired locally."

"Tracking your favorite NFL players and teams or your own fantasy football team on a single screen is a convenient and immersive experience," said Patrick Peters, FourthWall Media EVP and GM, Programming.  "We know from research that viewers want simple, single screen applications.  In fact 89% of television viewers expressed interest in interactive applications*, which represents phenomenal demand.  And we know from our own extensive market data that this application is heavily used.  FourthWall is pleased to provide this popular app to Blue Ridge."

About FourthWall Media

FourthWall Media is an Emmy-nominated media company driving the creative revolution in interactive television through solutions that break through the 'fourth wall' to engage audiences, extend subscriber loyalty and deliver detailed measurement and reporting. The company's EBIF solutions include the Ad Widgets® end-to-end advertising system, AdAim™ Audience Measurement Suite, TV Widgets® applications such as eBay on TV, Fantasy Football and Yellow Pages on TV; and a technology platform for Cisco/Scientific Atlanta, Motorola and tru2way set-top boxes. FourthWall Media products and technology are distributed by Comcast Media Center, Time Warner Cable, Charter Communications, Rovi, DISH Network, and several other MSOs, and have been deployed in over 24 million set-top boxes. Learn more at

*Source: FourthWall Media 2010 research:

About Blue Ridge Communications

As the nation's 19th largest cable company, Blue Ridge Communications is on the cutting edge of home entertainment and information services - providing northeastern and southeastern Pennsylvania with a triple play of services, including digital cable, high-speed Internet access ,digital phone, and Digital Home Security.

To learn more about Blue Ridge Communications, clearly the better choice in home entertainment and information services, visit