Advertising agencies, and the clients they work for, have three basic needs related to their television advertising dollars. They need to target the right message to the right audience. They need to demonstrate an ROI on their advertising dollars. And they need to optimize their marketing dollars through efficiencies and buying leverage.
FourthWall’s MassiveData® division provides three critical, state-of-the-art products that satisfy these needs. They are TVPanel, TVMatch, and TVVerify.
LARGEST INDEPENDENT MATCHABLE PANEL
TVPanel™ is the largest independent source of US cable television viewing data delivering millions of homes in geographically dispersed markets around the United States. The panel consists of non-aggregated data with a high degree of granularity enabling a new breed of hyper-precise services for TV. The TVPanel data is collected from a broad range of cable operators and is anonymized in compliance with industry privacy regulations while being fully matchable to third-party datasets. MassiveData does not receive any Personally Identifiable Information (PII) in the data collection process so the TVPanel is fully PII protected.
MAKING DATA MORE MEANINGFUL AND VALUABLE
TVMatch™ allows the panel data to be connected to other datasets in a privacy-preserving way to make it even more meaningful. In conjunction with safe-haven data partners, Acxiom and Experian, TVMatch connects first-party CRM and loyalty card data and third-party data from a multitude of sources to the TV Panel’s second-by-second television viewing data. The result is a rich set of anonymized household viewing profiles.
Being able to match your target audiences to the precise television programs they watch is a huge step forward in the media buying and planning world. And MassiveData can do it for you today with TVMatch.
ACCOUNTABILITY COMES TO TV
TVVerify™ empowers agencies and advertisers with a tool to verify the airing and performance of their television advertising campaigns. TVVerify can confirm that an ad was run according to the planned media schedule. It can also track ad exposures by demographic attributes, or any other custom attributes provided. And it can report engagement data by tracking tune-ins and tune-outs down to the second. TVVerify allows advertisers to manage campaign performance through Key Performance Indicators (KPI) that they can monitor over time.
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